Collection: ABOUT US
Alpha Beauty is a latina owned brand founded by Liliana Uriza. She’s a professional makeup artist and permanent makeup artist with over 10 years of experience in the beauty industry. She has worked with beauty stores like Sephora and Sally Beauty Supply where she found her passion for beauty. Later on, she worked as a makeup artist for brands like Lancome, Giorgio Armani beauty, YSL beauty and more. Lily’s passion for beauty and her latina culture serves as a guide to bring products that are easy to use, on-trend and affordable so it is accessible for everyone. Making you flawless, fierce and fabulous is our goal and empower our latina beauty community by bringing positive messages and making an impact in the beauty community. Join the latina beauty movement! Únete al movimiento latino de belleza!
