Alpha Beauty Cosmetics is a Latina owned beauty brand based out of Texas. Our founder Lily has over 10 years of experience in the beauty industry and has worked with prestigious brands like Lancôme, Giorgio Armani Beauty and more. Being a makeup artist and a latina she understands what the latina market wants and needs. As a result, Alpha Beauty was created to represent and empower Latinas. We believe our beauties are flawless, fierce and fabulous! Our goal is to bring affordable, easy to use and on trend products for our beauties. We want to invite you to join our latina beauty movement and try our amazing products.