Alpha Beauty Cosmetics is a Latina owned beauty brand based out of Texas. Our founder Lily has over 10 years of experience in the beauty industry and has worked with prestigious brands like Sephora, Lancôme, Giorgio Armani Beauty and more. Being a makeup artist and a latina she understands what the latina market wants and needs. As a result, Alpha Beauty was created to represent and empower Latinas. We believe our beauties are flawless, fierce and fabulous! Our goal is to foster empowerment and self confidence with our products. Together, as a community of Flawless, Fierce, and Fabulous individuals, we can achieve extraordinary things. Let’s celebrate our magnificence and light up the world with our latina beauty movement. Únete al movimiento de belleza latino!